Welcome to WebTech Analytics:
In this economy, any business needs an edge to succeed. Businesses who want to stay competitive use web analytics to make the smartest decisions possible.
Web analytics
- is a business intelligence tool. Companies who compete on analytics have selected one or a few distinctive capabilities on which to base their strategies. Analytics themselves, don't constitute a strategy, but using them to optimize a distinctive business capability, certainly constitutes a strategy. Whatever the capabilities emphasized, predictive analytics can propel them to a higher level to ensure the success of your Internet marketing programs. By turning high volumes of web data into key metrics specific to your business, web analytics lets you gauge the success of your online operations and refine business strategies as needed.
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"Raetech Corp. has worked with WebTech Analytics for nearly three years generating qualified leads for our engineered products. WebTech’s recommendations have helped increase our website traffic by nearly 50%, and visitors’ interest to over 2 minutes per visit. WebTech Analytics has contributed to substantially increasing our sales and profitability by expanding our business into 123 different countries."
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David A. Finch
President
Raetech Corp.
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Search Engine Optimization (SEO)
- is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Web Optimization - allows you to increase the value of your existing websites and traffic without spending a cent. Using website optimization to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
Social Media, Non-profit and Political Fund Raising - the purpose of your business is to create a customer or donor. Companies use social media to reach a customer/donor who generates more customers or donors. For more info click here.
Businesses that are able to implement Web channel performance management strategies and processes that tie measurements to business objectives will continue to thrive.
Whereas, those that do not, will struggle to determine if analytics is worth the investment.
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MONTHLY TIP -
October, 2011
Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results.
Know your audience. Offer a very specific slice of content for a very particular crowd. If you’re starting from scratch, look at the competitive landscape and try to find a constituency that’s underserved and aim to help those people. Check in with your readers frequently to see if you’re offering them the news they really need.
Keep it fresh.
Remove any articles that are more than 14 days old when the newsletter goes out. If you want your readership to be engaged, you need to be pointing them to fresh content, things they haven’t had a chance to see anywhere else.r will come back with even more angry wall posts.
Mix it up.
Don’t rely on the same four or five news sources when you’re searching for stories. Your readers can do that on their own. Don’t forget about local news sources and blogs - they can often break news well ahead of even the most well-known national news sources.
Don’t be afraid of bad news.
There can be a temptation to focus on sunny stories when aggregating. After all, who wants to read about bad news? It turns out that the answer is lots of people, if the news is relevant to something they care about. People like knowing that trouble is coming, because it helps them prepare - or at least not feel completely caught off guard. Pass on the whole story to your readers. They’ll appreciate it.
Be consistent.
Is your publication daily? Weekly? Are you tweeting every hour? Twice an hour? There’s no definitive right answer. But you do need to be consistent. Pick a frequency and stick with it.
Let technology help - but not too much.
You’d be surprised how much help something as simple as an RSS reader can be when it comes to sorting out the day’s news. However, the greatest assets you have are 1) the ability to read a lot of content and quickly suss out what matters and what doesn’t and 2) a well-plugged-in social network of other people who are constantly feeding you story recommendations. Remember that your audience could set up an RSS reader too, if that’s what they wanted. They’re coming to you for the human touch.
Less is more.
Don’t pass on everything that you see. Just the best stuff. Ask yourself if every item in your daily roundup is really must-have. Because if something isn’t essential, then it’s just a distraction from something more important. And that totally defeats the purpose of aggregating in the first place.
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